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Buyers: Choose Your Agent Carefully!


What is a buyer’s representative?

A buyer’s representative (also buyer’s rep, or buyer’s agent) is an advocate for the buyer—not the seller—in a real estate transaction. In Wisconsin, buyer’s representatives owe full fiduciary (legal) duties, including loyalty and confidentiality, to their buyer-clients and work in their clients’ best interests throughout the entire transaction.


What is an Accredited Buyer’s Representative (ABR®)?

An ABR® is a buyer’s representative who has completed advanced training and who has proven experience in serving the special needs of buyer-clients.

Michael Paul is an Accredited Buyer Representative and has earned the ABR® designation. He has helped dozens of buyers find the right home at the right best possible price and terms.





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